Black Jade Creative

I’ve been asked to speak this month about the power of proportion within the context of an email (a.k.a., eblast) campaign. I thought I’d start this topic first with what “good proportion” means.

Again, remember that my passion is looking at how we humans relate to the world around us based on a metaphysical perspective. [Huh?] In other words, how we see ourselves in relationship to the Universe.

What does this have to do with proportion? you ask.

Well, did you know that the proportion of distance from the tips of my finger to my wrist and my wrist to my elbow is the SAME proportionate distance as the Earth is to Venus and Venus is to the Sun?

This is what the artists, architects and engineers of the Renaissance referred to as the “ratio most pleasing to the eye”.

This ratio is referred to as Phi in geometry (I know think WAY back to high school, sophomore year), Fibonacci sequence in calculus (junior year) and in general known as The Golden Mean--a mystical phrase to describe the human eye’s desire to see art, buildings, lines, shapes and yes, even your business’ monthly eblast, in perfect proportion.

Cheers,

Rose Mulroney

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