Posts Tagged ‘Bloom and Blog’
You meet one on one with what feels like a dynamic and potential referral partner. You ask them questions around what they do, they in turn ask you the same.
You say all that in relatively 120 seconds. It seems so clear. In your mind. They however look at you like they’ve just been flashed by your brights in the dark of night.
Interestingly, I just heard the statistic that when you share visually, people will remember what you say 80% of the time versus only 10% when you share verbally.
If that’s true, then why aren’t we all walking around with a visual aid (of ANY kind) that depicts what is it we do WITHOUT being a sales piece?
Can I tell you how bored I am of hearing the same yawda, yawda–please, stop talking! just stop talking (and whatever you do, don’t use the word “help”). Start showing. Show me, engage me, connect with me on a deeper, visceral level.
Maybe its because I’m officially a visual communicator that this way of connecting is so meaningful to me. But think about it, wouldn’t it be oh so refreshing to sit down at your next networking coffee and be told, “I’m not gonna tell you, but let me show you.” And, in 60 seconds or less, I get exactly what it is you do because I can SEE where I (or my clients) might fit into the picture–literally.
Ah.
Here’s an example of what I mean by that:
What does Swift Passport do? There’s clearly four key areas.
Where do you see yourself? Maybe you’re going to Cabo for your honeymoon. Maybe you do travel for business. By the way, did you know that in most countries, you need SOME sort of Visa for business?
Wouldn’t you rather have someone like Swift take care of all your travel needs–they cover the “four (note the quadrants) corners of the earth” when it comes to travel services. I know I would, rather than stand in line all day at the consulate’s office.
The beauty of this services model is that you can not only share it with your network, but prospects as well. Use it as a conversation opener, “here’s what we do, tell me where you see yourself.” A much different approach than trying to sell them on what it is you do–let your prospect tell you.
Cheers,
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